Why we should all love the MA
September 15th, 2010 | Posted by in UncategorizedThe Museums Association. To some it is a rock, a beacon, a standard-bearer for all museums, the original and best of the national professional associations. To others it is capricious, obscure and, to the technologists among us, just a bit weird. So which is it? And why should we all love the MA?
I have been giving this a lot of thought recently for two reasons. The first is the visit of the Pope. The second is a tweet from Mike Ellis soliciting peoples’ views on the MA and its direction.
Many people have vented their frustration about the MA at me over the years – which is why I became the Affiliated Institutions Councillor of the MA in 2008, and which is why I have always sought to drive change and development (not always, admittedly, in the most diplomatic way!).
But the closer I have come to the MA, the more I have come to recognise that, now more than ever, we need it, with all its quirks and yes, even failings. Which brings me on to the Pope.
If you’ll forgive the pun, the Pope and his visit are something of a mixed blessing. He galvanises devotion and opposition with more or less equal ferocity and in many ways both his supporters and his detractors have a point.
On the positive side, you could argue that the Church throughout history has been a force for good, a source of succour and comfort, of protection for the weak and sanction over the strong and wilful. It has coalesced opinion and marshalled support and resources to the point at which it can have the same kind of impact as a nation-state. Critically, it is an organisation that is designed around the very principle of the long-now, of the protection of a long-standing principle even at the expense of popular support at times when that principle happens to be out of fashion.
On the less positive side, the business of administering the Chuch can be obscure, shrouded in centuries-old ritual and rigid heirarchies which serve to keep the masses at arms-length from its operation. Its purposes, driven as they may be by a higher principle, can sometimes appear destructive, even distasteful and its own internal moral compass can, as highlighted by recent events, bring it into sharp contrast with common morality and humanity. At worst, these issues can give it a disproportionately significant influence with a disproportionately diminished accountability.
And yes, so it is with the MA. The MA exists primarily to defend a very fundamental principle – that museums have a valid and important contribution to make to a healthy, harmonious and productive society and that the people who work in them deserve due recognition for their devotion to this principle. The MA is similarly a long-now organisation – defending this principle consistently and doggedly in spite of the winds of politics, fashion or professional temperament.
And defend the principle it does – throughout the history of the MA, it has remained remarkably true to the centrality of this message. And yet this same adherence is what can sometimes come out as intransigence and inflexibility.
From my perspective, one of the chief areas in which the MA has been oddly silent or slightly out of tune is in the Digital Agenda. Very little of their work touches on this, which to those of us for whom technology in museums is a preoccupation, makes it seem oddly anachronistic. And yet, in the same sense as the Church defending the principle of ‘goodness’ in the face of the modern secular world, if you refract this position through the lens of the MA’s internal value system, it is far from proved that the digital agenda represents a fundamental revolution in the working lives of the majority of their members.
This is jarring, as I say, to those for whom the Digital Revolution is a part of our daily work in museums. But if you think about it – they have a point. Although I would hope we can change the situation, for a majority of people working in museums technology is not a core part of their work, and the whole fervent rhetoric about it is, if anything, slightly offputting.
As I have noted in previous posts, part of the dismantling of the current infrastructure of museums, archives and libraries is, doubtless, intended to soften the sector up for the coming cuts in Local Authority expenditure on cultural services. Like it or not, part of modern politics (actually, ancient politics too) is about using the infrastructure of funding to control dissent. Although some cuts may be necessary, even positive, the sector’s ability to stop the heritage baby being sluiced out with the bathwater is curtailed by the fact that most of us depend financially to a greater or lesser extent on the very people we are seeking to influence.
Which is why the independence of the Museums Association is going to be one of the sector’s most important assets in the next 12-24 months. The MA alone (with the support of the Collections Trust, AIM and similarly constituted bodies) has the political influence, critical mass and solidity to offer a credible critical defense against cuts and a constructive enabler for future regrowth.
In the firmament of cultural politics, we are in a period of transition. The MLA has been given an opportunity to design how the world will look after its departure, and hence it remains incredibly infuential right up to the last.
The MA has an opportunity to manifest a unified voice for the whole of the sector and to galvanise both sector organisations and members around a common campaign for a better future. Which it is why it is doubly, triply, infinitely unfortunate that these two organisations are locked into a disagreement about the future development of Renaissance – particularly given that both are right (Renaissance must be defended, but not at the expense of being able to design a brighter political and social future for museums and to inspire politicians to support it).
Because collectively, like it or not, the MA, MLA and NMDC are museums, in the sense that in the eyes of the Treasury, DCMS, the media and the public, they are the voice which speaks on behalf of all of us. If we are to offer a genuine, effective defence on behalf of the 53,000-odd people who work and volunteer in a museum, then we depend on these titanic siblings organising themselves around a clear, confident and common message.
Which brings me to my final point. Like the Church, the MA is fundamentally democratic. Even if they sometimes give the appearance of an oligarchy, both are profoundly susceptible to people voting with their feet. The MA only has a mandate in the sense that its members subscribe to it. There is only a conference so long as people register for it. Sometimes, supporting the MA is an article of faith. Sometimes that faith is repaid. Sometimes, it seems to be off pursuing some tangential agenda of its own. What it is always doing, however, is fighting for museums. And that is why we should all love the MA.
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Nick – as always a hugely elegant and eloquent post. Thanks.
I’m afraid I can’t come to this with anything other than a digital hat on. I’m not good at understanding the politics – through 10 years of working with museums I never have been – and I’m a bear of extremely simple brain.
From that “simple bear” perspective, I see this: a lumbering, slow, mostly digitally-disinterested organisation failing to grasp the huge potential and enormous challenges that this digital world creates. Maybe the cultural heritage digital agenda doesn’t matter to the MA, but really this isn’t about “the majority of people working in museums [for whom] technology is not a core part of their work”: this is about the majority of people NOT working in museums for whom content accessed through technology IS a core part of their lives.
And therein lies the problem, not just with the MA but with many institutions and many sectors. This isn’t about museum staff, it’s about the users. Isn’t it?
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If I was looking to do any kind of professional development with the MA, I’d feel completely disenfranchised by their lack of recognition of digital professionals in museums. At heart, digital outreach is just another way of providing public access to museums – surely not that different to other roles. Their lack of recognition probably doesn’t help museum technologist trying to help colleagues understand the importance of domain knowledge in producing quality digital projects but these days I’ve given up caring that the MA doesn’t seem to have noticed that ‘the Digital Revolution is a part of our daily work in museums’.
What I still mind is that they seem five years behind in recognising that the Digital Revolution is a part of the daily life of our audiences.
That said, I think they are very important voice for the sector as we face cuts over the next few months and years.
Thank you, Nick, for recognising the MA’s value! If the MA sometimes looks like we’re off on a tangent, that’s probably because we think it’s part of our role to explore areas others aren’t looking at much. So we try to get people thinking in new ways in new areas. Our work on sustainability is one example of that. And if we don’t have much to do with digitial, that’s because others, like the Collections Trust, are doing lots of good work in that area, so why duplicate? Similarly, we don’t do that much on learning because it’s currently well covered by other organisations. We also try to focus on things that are relevant to all people in all types of museum. Ethics, workforce development, collections, funding systems and structures… We’re generalists, not specialists. So, Mia, please don’t feel disenfranchised because we don’t take a specialist interest in your specialist area – rather see the MA as concentrating on areas that unite all types of work in all museums. For your professional development the AMA could be perfect, because it’s designed so you can shape it to meet your specialist needs, and we’ll make sure you get the bigger picture, too.
And Mike, I think it’s wrong to see us as slow moving and lumbering. In response to all the political and economic changes we’ve changed what we do a lot in the past few months, We’re busy speaking up for museums and helping museums speak up for themselves. We’ve been running a campaign to highlight the value of Renaissance funding, as it’s the biggest game in town for England’s non-national museums. We’ve produced all sorts of resources to help museums make their own case, locally (see the Love Museums area of our website) and we’re sending ideas and thoughts to DCMS, the House of Commons Culture Media and Sport Committee, the Welsh Assembly, and the government in Northern Ireland. And to prepare the way for the transfer of MLA functions, we’re talking regularly to other key organisations who may get a bigger role, such as the Arts Council and the Heritage Lottery Fund, to help them understand the museum issues.
Nick
Being such a broad church is rather a burden for the MA. As a body representing institutions and individuals of all shapes and sizes it has to accommodate all views and filter commonalities. That said there are some really smart people within the MA and I think some of its most interesting work recently has been when it went off at tangents, its work on sustainability was really thoughtful and it’s a shame it hasn’t continued. In this case its independence was its strength and I don’t think other bodies like the MLA, who have their political stakeholders, have a sufficiently detached view to think beyond the now.
I see a renewed sense of purpose within the MA. Moving from its General Synod approach to governance to a streamlined board of trustees would help. A campaigning approach also seems to suit it. The recent Love Museums programme which was quite inexpensive was very effective. I’m an Independent MA council member and whilst a body like Association of Independent Museums (AIM) is very successful at advocacy and agitation, none of these bodies have the reach and mass membership of the MA. Whilst I’m not convinced that it incumbent on people who love museums to sing from the same song sheet, it is a real strength that the profession has a body which has a broad constituency and is able to articulate the power of museums.
Incidenetly my father-in-law was Secretary of the MA in the early 1960s when it was based in a room in the V&A and only really concerned with churning out esoteric articles for the Museums Journal. I’m not sure I’d be prepared to hand over my subs for that service today.